– Who your users are and what your users want/need. – What they own and where/what they purchase. – What they think of your brand or product and why.
What we do:
– Gathering requirements and create questionnaires. – Conduct surveys via online or phone. – Create written reports and present the results upon request.
– Providing information to better understand end users to design better products. – Mitigating risk of designing the wrong, or a poor, solution for users. – Providing stakeholders with confidence that a design is effective. – Gathering larger sample sizes, in comparison to qualitative research, often speaks the language of business stakeholders.