Focus Group Interview

Qualitative research in which a group of people (4-10) are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, etc.

Details

  • What we do:

    – Recruit/Screen participants.
    – Moderate interview sessions.
    – Get beyond superficial answers and uncover insights on consumer attitudes and behavior.
    – Create written reports.
    – Present results in the direct/remote meeting upon request.

  • Benefits:

    – Enable to collect rich data in participants’ own words and developing deeper insight.
    – Enable participants to build on others’ responses and come up with ideas they might not have thought of in a one on one interview.
    – Gathering Customer Voice – New Product Concept/Design Check – Idea Generation – Pain Point Research

  • Deliverables:

    – Written Reports     – Recorded Photos/Videos     – Survey Results